By Scott Nover. In , the Ad Studio began allowing advertisers to target podcast listeners as well as users according to interests such as comedy, cooking and technology. Now, Spotify is upping the number of location options available for geo-targeting from 2, to , globally. While it was in beta, Ad Studio was only available in the U. Spotify is planning to introduce Spanish-language support in Spain and Mexico later this year, the company said.
Using Spotify Ads to Match a Mood
With streaming conversion metrics, music marketers can understand how their audio ads on Spotify impacted listeners. Since launch, hundreds of artist teams, labels, and music marketers have used Spotify Ad Studio as part of their promotional plans. Labels and artist teams using Ad Studio have been asking us for more insightful ways to understand the impact of their campaigns. How many people who heard your ad checked out your music on Spotify? Did your ad perform better with fans that have been playing your music recently or with newer listeners? How many of them saved your music to their library or added one of your songs to a playlist? Check out some of these new metrics below:. You can announce a new release, or take advantage of a trending moment. Given their importance to artist teams, we intend to offer these types of conversion metrics for future advertising products. Just take a recent campaign that Wavo — a music marketing agency — ran for a recent Rich the Kid release with Interscope.
What You’ll Do
Music for everyone, no credit card needed. Want to help shape the future of free? We are looking for an experienced designer to be the design owner and strategic partner with the technology and product teams on our key initiatives. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant.
The first audio self-serve advertising platform is officially open for business. Your business, that is. Spotify Ad Studio launches today in beta mode in the U. Spotify Ad Studio provides the tools you need to create and manage audio campaigns in minutes, with flexible budget options for small- and medium-sized businesses.